The WOW Factor
Friday, January 11, 2008
One which caught my eye was this one. To quote the article.
This is the wow factor. A giant leap rather than an incremental improvement. Something which touches the life of the "common man". Solves a problem, elicits a "wow" from them. That is the market we have. The "common man" market. And its here. Its ready.
Overnight, my canteen manager Sitaram-ji, my driver's elderly father who is a retired army man, my grocery supplier Mr Arora, and all such nice people with decent but limited income can start dreaming.
That's wow! Really!
We entrepreneurs have lot to learn and a long way to go.
Tags: Entrepreneurship, Startups, Tata, Nano.