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Wireless Utopia

The journey towards a free wireless world.

The WOW Factor

Friday, January 11, 2008

Is there a startup in India which is doing something which simply blows you away? We once asked ourselves this question but unfortunately we came up with nothing. But if you just broaden the horizon and look at established enterprises, the you do see some amazing stuff being done. Obviously the Tata's One Lakh Car is one such project. The coverage it has been getting in MSM is amazing: Digg, Slashdot, IHT, BBC, CNN, you name it.

One which caught my eye was this one. To quote the article.

Overnight, my canteen manager Sitaram-ji, my driver's elderly father who is a retired army man, my grocery supplier Mr Arora, and all such nice people with decent but limited income can start dreaming.

That's wow! Really!

This is the wow factor. A giant leap rather than an incremental improvement. Something which touches the life of the "common man". Solves a problem, elicits a "wow" from them. That is the market we have. The "common man" market. And its here. Its ready.

We entrepreneurs have lot to learn and a long way to go.

Tags: Entrepreneurship, Startups, Tata, Nano.
posted by Rajiv, 8:03 AM | link | 5 comments |